FR | ENG

I’M LAWRENCE

AN E-MARKETING & DIGITAL COMMUNICATION STRATEGIST

DEVELOPING OVERALL E-MARKETING & COMMUNICATION STRATEGIES

Everyday, I spend my time…

Building relationship to increase brand loyalty and gain reputation amongst prospects and customers

Promoting brands and products through online channels, monitor and analyze
Creating, curating and sharing content to increase presence and drive conversion
I also have happy clients like…
Découvrir la Vénétie
Floral Decoration for Events and Weddings
Awareness Week on Alcool Related Harm
CLL Patient Advocates
Ecocook
Ferrero-Avocat
Valdig
Château de Penthes
wisscom
Coiffure Styl’en tête
EPFL - Science et Génie des Matériaux
European Liver Patients Association

Today…

In addition to my freelance work, I am a substitute trainer at Espace Entreprise, a training site dedicated to the teaching of business skills, where apprentice students from Geneva’s business schools complete internships in conditions similar to those of a company.

Subjects taught at Espace Entreprise include:

  • e-Marketing & Digital Communication
  • Corporate Communication – Branding & Institutional Identity
  • Website – Creation & Maintenance
  • Social networks
  • Market Research
  • Event organization

www.espace-entreprise.ch

Previously, I used to work at…
WEB & E-CONTENT MANAGER
  • Community management on major social media: Twitter, Facebook, Google+, LinkedIn, Youtube
  • Website content and search engine optimization, Adwords and Facebook Ads campaigns
  • Set up and deployment of B-Comm interface for the management of dedicated conferences websites
  • Creation of EASL Medical Opportunity Platform (Intership Exchange Platform)
  • Development of iLiver app for iPhone, iPad and Android

www.easl.eu

E-MARKETING & DIGITAL
COMMUNICATION MANAGER
  • Development of E-Marketing & Communication strategies
  • Creation and management of dedicated X-ray analysis instruments website (hub)
  • Development of lead generation programs, reporting on metrics and campaigns performance (KPI)
  • Production and delivery of print and digital tools, sales material, collaterals
  • Search engine optimization
  • Implementation of new Corporate Identity following Thermo Fisher Scientific merger and deployment of branding and awareness campaigns

www.themofisher.com

COMMUNICATION MANAGER
  • Development and deployment of communication strategy
  • Development and management of website, e-Newsletter campaigns and digital media
  • Copywriting and production of collaterals, product specs and sales material
  • Creation of Corporate Identity and guidelines
  • Prospect database management and follow up on leads
MARKETING COMMUNICATION ASSISTANT
  • Development and deployment of communication strategy
  • Agency pitch and development of website, e-Newsletter campaigns and digital media
  • Copywriting and production of collaterals, product specs and sales material
  • Members’ database management
  • Management of AIHH’s presence at SIHH
ADVERTIZING ASSISTANT
  • Management of national marketing and communication strategy
  • Development and management mailer campaigns
  • Copywriting of collaterals, leaflets and product specs
  • Creation and management of POS material

www.tcs.ch

INFOGRAPHIST & WEBMASTER
  • Production and delivery of all printed material
  • Creation of the website of the agency
MOODBOARD
Let’s keep in touch…

© 2024 Lawrence Mouawad